Building Revenue and Community at Box Genie

Replaced a hands-off ad agency approach with a fully integrated email marketing strategy. Overhauled the database to fix deliverability issues, implementing aggressive list hygiene and optimizing every sign-up touchpoint. Grew marketable profiles by 475%, improved inbox placement, and built a stronger, more profitable email community.

When I joined Box Genie in 2023, the email marketing program was managed externally by an ad agency with no long-term strategy. I took full ownership of the program in Klaviyo and applied a phased approach:

  • Cleaned the existing list to resolve deliverability issues.

  • Evaluated and optimized all sign-up touchpoints to capture higher-quality leads.

  • Implemented A/B testing across existing flows to drive incremental performance improvements.

  • Developed a 6-month campaign calendar to align marketing efforts with business goals.

  • Redesigned and rewrote all email templates for flows and one-time campaigns to better match the brand’s evolving voice.

Recognizing Box Genie's B2B growth opportunity, I also partnered closely with the sales team to create internal alert workflows tied to critical customer events like sample deliveries, new partner program sign-ups, order fulfillment, and cart abandonment. These alerts empowered the sales team to engage customers at the right moment, accelerating time to close and strengthening customer relationships.

Work Samples

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Key Achievements

  • Grew Box Genie’s Klaviyo database by 475% through strategic A/B testing of sign-up forms, adoption of new technologies, and targeted event activations.

    Lowered bounce rate by 27.7% and spam rate by 25.52% within the first quarter of leading the program.

  • Led a full email rebrand for Box Genie by auditing existing templates and directing the design team to create a new look and feel across all flows and one-time send campaigns.

    Featured in Really Good Emails:

  • Developed and implemented new brand voice guidelines that led to:

    • 1.5× more targeted email campaign sends

    • 20%+ increase in open rates, reaching an average 55%

    • 3× higher click-through rates, improving from 0.71% to 2.4%

  • Reimagined all abandonment email flows at Box Genie, driving cart recovery rates from 3% to 12% through stronger targeting, optimized timing, and personalized content.

  • Drove a 40.2% increase in Klaviyo-attributed revenue for Box Genie, resulting in $2.21M in total revenue in 2024 through strategic flow optimization, targeted campaigns, and ongoing audience segmentation.

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Mimeo Photos