I help brands grow, connect, and lead.

Experience

Senior Marketing Director, Box Genie

October 2022 - Present

• Lead marketing strategy and execution to drive rapid brand growth, customer acquisition, and retention.

• Manage marketing budgets across paid, owned, and earned channels to maximize ROI and scale campaigns.

• Oversee content strategy, creation, and brand messaging to enhance customer engagement and loyalty.

• Collaborate cross-functionally with sales, product, and leadership teams to align marketing initiatives with business goals.

Marketing Director, Mimeo Photos

November 2021 - September 2022

• Led go-to-market strategy development and oversaw a global marketing team to execute multi-channel campaigns.

• Managed external agency relationships, including creative production, influencer marketing, SEO, SEM, and paid social advertising.

• Directed brand positioning and messaging initiatives to support international growth.

Marketing Manager, Mimeo Photos

June 2019 - October 2021

• Oversaw global email marketing, website management, and digital advertising across Facebook and Google platforms.

• Planned and executed the annual promotional calendar leveraging multiple loyalty programs to drive customer retention.

• Directed creative content development and led multiple successful product launches.

Marketing Specialist, Mimeo Photos

August 2018 - May 2019

• Managed organic social media channels, community engagement programs, and the company blog.

• Developed and executed experiential marketing initiatives, including Photo Walk events at Apple Stores in Washington, DC, New York, and Chicago.

• Grew brand awareness through content-driven community campaigns.

Marketing Specialist, School Planner Company

January 2018 - October 2019

• Organized and executed national conference and trade show events to drive brand visibility and lead generation.

• Developed post-event marketing programs focused on email nurture campaigns that identified and cultivated high-value sales opportunities.

Content Writer, Mimeo.com, Inc.

January 2016 - December 2018

• Collaborated with the Content Manager to create client success stories, blog articles, and sales collateral.

• Contributed to SEO strategy by analyzing audience trends and optimizing digital content performance.

Junior Content Writer, NIKSUN

July 2014 - December 2015

• Created marketing and sales enablement content, including white papers, case studies, and client-facing materials.

• Supported cross-functional teams by advising on messaging strategies to strengthen brand positioning.